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Research papers

Spillers VS dalgety

In spite of the fact that shareholders can, collectively, wield a great deal of power over the destinies of private companies, research into their attitudes is a relatively uncommon event. Where it does occur it rarely extends beyond a focus on...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Author: Peter Hutton
Company: IPSOS
August 23, 1981
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Citation

Hutton, P. (1981a, August 23). Spillers VS dalgety. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/spillers-vs-dalgety


Research papers

The role of the employee in retail profitability

In 1976, Woolworth's management were given a clear indication that a problem existed when MORI presented the findings of a major study they had carried out on the attitudes of Woolworth employees to the company. Although the main objective of the...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Keith Willoughby, Robert M. Worcester
Company: IPSOS
August 23, 1981
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Citation

Willoughby and Worcester (1981a, August 23). The role of the employee in retail profitability. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-role-of-the-employee-in-retail-profitability


Research papers

The position and role of research within strategic marketing planning

In this paper I will attempt to do two things. First, I will tell you a little bit about strategic planning and how we have approached this extremely difficult subject. Second, I will attempt to position Marketing Research within the context of the...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Author: Richard S. Halpern
Company: The Coca-Cola Company
August 23, 1981
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Citation

Halpern, R. S. (1981a, August 23). The position and role of research within strategic marketing planning. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-position-and-role-of-research-within-strategic-marketing-planning


Research papers

Advertising research for increased profitability

Selling more units at lower cost is one of the tasks advertising should perform. There is ample proof that advertising, if perceived, if read or listened to and especially if recalled does cause purchasing. Getting consumers to so react to...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Author: Jan Stapel
Company: NIPO
August 23, 1981
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Citation

Stapel, J. (1981a, August 23). Advertising research for increased profitability . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/advertising-research-for-increased-profitability-